|Karikkattil Vasudevan Pillai Surendran Pillai
|Also known as
|K. V. S. Pillai
|Malamel, Kollam, Kerala
|Poet, Lyricist, Producer, Director
East Coast Vijayan (Malayalam: ഈസ്റ്റ് കോസ്റ്റ് വിജയന് ) is an Indian lyricist who works in Malayalam language. He can be regarded as the pioneer of non-film pop album songs in Kerala. Being a poet himself, Vijayan penned down the first non-film music album in Malayalam Ninakkai, which was released in 1998.The music was given by Balabhaskar and the song Ninakkay Thozhi Punarjanikkam sung by Biju Narayanan became a big hit. In 1999, Vijayan came up with his second album in Ninakkai series named Aadhyamai, composed by Balabhaskar and penned by Vijayan himself. The song Iniyarkkum Arodum sung by K. J. Yesudas became another hit. In 2001, East Coast came up with Ormakkai which is widely regarded as the biggest hit in the history of Malayalam Pop Music. The song Ormakkai Iniyoru Snehageetham from the album, composed by M. Jayachandran, penned down by Vijayan and sung by K. J. Yesudas and K. S. Chithra is widely regarded as an all time classic hit. In 2008 Vijayan directed and produced his first movie Novel. In 2011 Vijayan directed and produceded his second movie Mohabbath. In 2012 Vijayan produced his third movie My Boss.